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This Way Up design consultants to rebrand Crimestoppers

CrimeStoppers logo, including 0800 555111 phone number
CrimeStoppers

Crimestoppers Trust, the crime-prevention charity, has appointed design consultants This Way Up to develop their brand positioning.

The design agency says that it “will rationalise the charity’s identity to help create strong and consistent messaging.” The rebranding is part of a drive to increase the number of actionable calls their hotline receives.


Crimestoppers Director of Communications Jane Reay explains the charity’s plans: “We want the public to call us without fear of repercussions and to know that their call will really make a difference. To achieve this we felt the need to highlight our profile as a charity and to ensure clarity of message.”

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