WWF launches online affiliate marketing campaign
Howard Lake | 25 April 2004 | News
Environmental charity WWF has launched its first two online affiliate marketing campaigns with dealgroupmedia.com’s UKaffiliates network.
WWF’s two campaigns promote adopting animals and membership of the charity. Web site owners carry the banner ads on their sites and are paid commission for delivering paying donors. The adoption campaign, which seeks monthly donations of at least £2 a month, pays £10.60 for each valid donor signed up. The membership campaign pays £13.60 for each new member recruited.
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The adoption campaign features a range of creative banners in different sizes:
The membership campaign offers slightly more choice:
Both campaigns offer 30-day cookie tracking, meaning that Web site owners will receive commission for visitors whom they deliver to WWF’s site and who donate within the next 30 days.
WWF is one of just a few charities that have tested this type of low-risk online fundraising. Others include Save the Children Fund, British Red Cross, the Institute for Cancer Research, and World Vision.
- The Big Issue Lists tests online affiliate marketing (30 April 2004)
- Our Lasting Tribute wins DMA 2004 innovation award (3 May 2004)
- 14% of home movers request information on charities, says Royal Mail (4 May 2004)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.