118 499 directory enquiries service raises nearly £24,000
Howard Lake | 1 March 2004 | News
118 499, the Share Charity Number that makes a donation to charity for each directory enquiries telephone call received, has so far raised £23,954.49 for its two partner charities.
The Share Charity Number makes a 5p donation for each call handled, sharing it equally between Barnardo’s and the British Red Cross.
The directory enquiries service has today claimed that BT’s price increase for its 118 500 directory service line is “a massive price increase despite the window dressing.” Managing Director Steve Warner said that, with the BT service, “an average 40 second call (without call connect) increases from 45p to 50p (an 11% increase)”. He added that “the percentage of price increase rises sharply with shorter duration calls.”
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Warner uses the opportunity of the BT price rise to point out that Share Charity Number’s prices “have remained consistent.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.