Legion selects Bmycharity.com for online sponsorship service
Howard Lake | 27 February 2004 | News
Bmycharity.com will provide an online fundraising and sponsorship service for the Royal British Legion’s Poppy Bike Web site that promotes the charity’s annual cycle rides.
The Royal British Legion’s cycle rides take place throughout the year and cater for all levels of ability. The addition of bmycharity.com’s service is expected to boost the income generated by the rides by making it easier for cyclists to promote their ride to friends and family and to collect the income.
Nick Hanmer, Events Organiser at The Royal British Legion, says: “We considered alternative providers but realised that Bmycharity’s flexible services will enable us to retain control of our branding and key messages while making fundraising quicker and easier for our cyclists. We are keen to use the service both to increase the Gift Aid we can reclaim and to reduce our administrative costs. We also see online fundraising as an opportunity to recruit more cyclists.”
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Ben Brabyn, Managing Director of Bmycharity, and a former Royal Marine Commando, said: “The Legion has always supported friends and former colleagues of ours through injury and bereavement, so we are delighted to be able to help in return. In particular we look forward to helping the Legion fundraising team to increase income while cutting their costs to help secure the future of this great organisation.”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.