IPR PRide award for Rotary Stroke Awareness Campaign
Howard Lake | 26 February 2004 | News
Rotary International in Great Britain and Ireland’s Stroke Awareness Campaign has won the Institute of Public Relations’ IPR PRide Award 2003/4 for Best Charity or Non-Profit Campaign.
The twelve month campaign in support of The Stroke Association ran from July 2002 to June 2003. It publicised the fact that high blood pressure is the largest single preventable cause of stroke.
The focus of the campaign was a Blood Pressure Awareness Day in April 2003. More than 1000 Rotary Clubs organised 130,000 blood pressures checks on one day, gaining an entry in the Guinness Book of Records.
The media coverage for the project reached a potential audience in excess of 60 million and included 1,000 media stories. The campaign raised £65,000 in England and Wales and additional funds were raised in Scotland and Ireland. In addition 500,000 promotional leaflets were distributed to the public by Rotary Clubs.
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There were numerous requests from doctors, the public and Rotarians to make this an annual event. As a result Rotary will be organising Blood Pressure Awareness days on 2 and 3 April 2004.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.