Great Fundraising Organizations, by Alan Clayton. Book cover.

ePhilanthropy Foundation launches online ethics test

Howard Lake | 27 December 2003 | News

How ethical is your organisation’s online fundraising activity? The ePhilanthropy Foundation’s new online Code of Ethics Self Test is designed to help you find out.

The “Self Test” is a Web-based tool that helps fundraisers consider some of the key ethical issues in online fundraising. The 15-question test is designed to encourage organisations to adhere to ethical online fundraising practices.

Jay Love, President and CEO of fundraising application service provider (ASP) eTapestry, supports the new test. “We believe the tools and Ethical Principles developed by the ePhilanthropy Foundation will assist the entire sector with the broader understanding about sound practices for ePhilanthropy,” he said.

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The quick test is based on the Foundation’s Code of Ethics, published on its Web site in English, French, and Spanish. It helps identify areas of strengths and weaknesses as applied against the Code.

The Foundation admits that the test is simple, and the questions will not surprise anyone with some experience of online fundraising. Nevertheless, if they cause some fundraisers to re-evaluate their approach, the test will have succeeded.

Steve Delfin, chairman of the board of trustees for The ePhilanthropy Foundation, said: “As an advocate of ePhilanthropy, we believe that the Self Test launch marks an exciting contribution to the field and will empower organisations to increase donor confidence in the efficiency and ethics of online giving.”

The Foundation says that it does not gather the data entered into the self test and that all submissions are therefore anonymous.

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