UNICEF/Kodak click-to-give site raises ‚€175,000 in seven days
Howard Lake | 11 December 2003 | News
Each click in the campaign generated a 1‚€ donation from Kodak to help children affected by HIV/AIDS.
After launching on 1 December 2003, UNICEF and Kodak’s joint Web campaign ‘Click for Life’ reached its target of 170,000 clicks from visitors in seven days. Designed to raise funds to help children affected by HIV/AIDS, Kodak agreed to donate ‚€1, up to a maximum of ‚€175,000, each time someone ‘Clicks for Life’.
Visitors are however still clicking: 202,152 had done so by this morning. The forward-this-page-to-a-friend facility is still operating, and the campaign’s site regrettably makes no mention that the target has already been reached and that clicks will not release further donations.
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It is a shame therefore that there is no supplementary corporate supporter to take over from Kodak as these visitors won’t be able to click to give. If this can not be arranged then UNICEF ought to update its campaign page so as not to disappoint supporters.
Fortunately the campaign pages do encourage visitors to make a donation to UNICEF or find out more, so the pages do still have a fundraising function.
Kodak has been supporting UNICEF since 2000 and has so far now donated over ‚€500,000. For example it is currently donating £2 each time a telephone donation is made by a member of the public in the UK when buying UNICEF Christmas cards.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.