Breast Cancer Campaign's wear it pink® raises £497,223 so far
Breast Cancer Campaign’s wear it pink® campaign has so far raised £497,223, with more donations still to arrive.
Breast Cancer Campaign (BCC) launched its national fundraising event, ‘wear it pink®’ on 31 October 2003, and it has rapidly exceeded its target of £140,000.
BCC report that the public’s feedback has been positive: people have said that they enjoyed the day, it was fun, easy to do and that they could wear pink and still look professional.
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BCC is sharing some of the photos and comments from this year’s participants on its Web site.