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Breast Cancer Campaign capitalises on England rugby win

Howard Lake | 8 December 2003 | News

Breast Cancer Campaign is auctioning an
official rugby shirt signed by members of the World Cup 2003 winning England
rugby team.

The auction, being held online, has been timed to coincided with today’s celebratory parade by the World Cup-winning England rugby team through the streets of London.

The auction is supported by Capital FM. Bids are open from 9am today Monday until 4pm
on 10 December 2003.


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Breast Cancer Campaign ably demonstrates the speed which online auctions offer to charities. Timing the auction with the victory parade at such short notice would have been almost impossible if it had been a physical event. The Web of course offers much more flexibility.

The charity is promoting the auction on its front page with a graphic. It also allows prospective bidders to examine the shirt in more detail with a range of thumbnail images which, when clicked, expand to offer detailed snapshots of each part of the shirt.