Daily Mail offers readers £100,000 to give to charity

Howard Lake | 3 December 2003 | News

The Daily Mail is offering its readers the chance to give away £100,000 to charity this Christmas.

In partnership with Charities Aid Foundation (CAF), the Daily Mail’s campaign encourages readers to collect tokens in order to enter a draw for one of the ten £10,000 prizes available to give to charity through a CAF Charity Account.

In fact, the £100,000 is being put up not by the Daily Mail but by CAF itself in an effort to raise the profile of tax-effective giving and the CAF Charity
Account in the run-up to Christmas. The money comes from the charity’s grantmaking division, which distributes over £1 million to charity every year.

As well as front page exposure of ‘The £100,000 Charity Giveaway’ and details of the CAF Charity Account and other forms of tax-effective giving inside the paper, the competition kicked off with a double-page spread about some of the 180,000 charities needing support this Christmas.

Both CAF and the Daily Mail reported a good response to the campaign ahead of the 5 December 2003 closing date. John Thurley, Head of Charity Accounts at CAF, said: “We see CAF as being at the forefront of pioneering new ways to unlock money for charities. The partnership with the Daily Mail is a great example of how we believe we can add value by working with third parties on innovative, targeted campaigns.”

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.