Why your supporters are wealthier than you expect. Course details.

Updated pool rules poster launches Butlins Swimathon 2004 in aid of Macmillan Cancer Relief

Howard Lake

Howard Lake | 28 November 2003 | News

Humorous updated pool rules poster from Butlins for 2004 Swimathon
Humorous pool rules poster, updated for Swimathon 2004

Swimathon poster 2004

An updated version of the famous 1970’s Pool Rules poster is being used to promote the Butlins Swimathon 2004 in aid of Macmillan Cancer Relief.

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Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

The organisers of the world’s largest swimming fundraising event, ‘Butlins Swimathon’, carried out a survey with over 200 pool managers across the UK on common concerns they face when managing their pools. They discovered that today’s poolside complaints have moved from bans on ‘Bombing and Ducking’ to ‘Thongs are Wrong’.

The poster will be distributed to leisure centres, health clubs and spas across the UK to ensure that the 30,000 swimmers taking part in the event next March.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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