Whizz-Kidz launches click to give campaign with easyJet
Howard Lake | 23 November 2003 | News
Children’s mobility charity Whizz-Kidz has launched its new Web site with a click to give fundraising campaign supported by EasyJet.
EasyJet will donate 25p every time a visitor clicks on the campaign button on Whizz-Kidz’ new site, and the charity aims to generate 200,000 clicks and raise £50,000. To achieve this it has distributed a viral e-mail message to try to drive traffic to the site.
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EasyJet selected Whizz-Kidz as its first ever annual charity partnership as it celebrated its eight birthday in November 2003.
Whizz-Kidz have worked with Atticmedia on the launch campaign, while the new site has been designed and supported by Reed Business Information, who provided the charity with a bespoke content management system developed by Agency X.
Lucy Norrey, Communications Officer at Whizz-Kidz said: “We wanted to address the difficulties that parents of disabled children often find in getting clear and impartial information. At the same time we also wanted to maximise on the Web’s potential to increase income and fulfil our long-term objectives of campaigning and influencing Government.”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.