What details should charity Web sites track?
Howard Lake | 4 August 2003 | News
Michael Stein has written a helpful summary of what Web site data charities should gather and interpret.
‘What should nonprofits track?’ forms part of an article on ‘Analysing Web Site Traffic’ by Michael Stein for The Nonprofit Quarterly.
He lists and explains what log files can reveal and how they might be useful to charity fundraisers and marketers. He includes unique visitors, page views, hits, most popular pages, downloads, referrer sites, and search engines and keywords.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.