The Guide to Grants for Individuals in Need 24/25 - hold an umbrella over someone's head

WSPA launches new DRTV advert

Howard Lake

Howard Lake | 4 January 2007 | News

Animal welfare charity the World Society for the Protection of Animals (WSPA) yesterday launched a new direct response television advert with celebrity support.

WSPA’s appeal focuses on the suffering evident in animals’ eyes and features a soundtrack of REM’s ‘Everybody Hurts’ with actor Andrew Sachs providing the voice-over.

Fiona Kitson, WSPA UK Direct Marketing Manager said: “The DRTV advert goes live this week on satellite channels in the UK. We worked with Think! and the DTV Group to refresh our campaign and have focused on the eyes of a range of animals from bears to stray dogs to primates to showcase the wide breadth of the WSPA’s
work.

Advertisement

Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

“We are also hugely grateful to REM for allowing us to use their iconic song for the soundtrack and to our celebrity supporter Andew Sachs for the voice-over.”

The DRTV appeal comes after WSPA’s successful online banner appeal, which the charity says was “the UK’s most viewed click-through web advert in July 2006”.

Related posts

UK Fundraising
29 November 2003

NDCS launches viral email game to promote overseas challenges
UK Fundraising
27 March 2005

Anderson Manning to handle Action Medical Research's DRTV calls
UK Fundraising
12 June 2006

WER's Indonesian earthquake appeal uses online, newspapers and direct mail
UK Fundraising
11 June 2006

Web agency offers prize of brand audit, email and DM campaign

Loading

Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

Mastodon