UIA Insurance rebrands
Howard Lake | 1 August 2003 | News
UIA Insurance Limited (UIA), the only specialist affinity insurer to the non-profit sector, has re-branded in response to independent customer research into its values.
The new brand is designed to reflect UIA’s mutual status, experience and distinctive position within the non-profit sector.
UIA is a leading provider of insurance to the trade union market and has recently begun to offer a range of insurance services to charities. Charities partnering with UIA can offer their supporters tailored and branded general insurance products, including household, travel and motor. Each policy taken out generates a donation to the charity involved.
UIA is unusual in that it works only with not-for-profit organisations. As such, it says it “maintains a firm commitment to the socially responsible values that underpin the charity sector.” For example, the company has maintained a socially responsible investment policy, avoiding companies, sectors and markets where human rights or the environment are abused.
Ian Cracknell, Marketing Director, UIA said:
“Customer research has identified the values that make UIA different from competitors and our unique position in the not-for-profit sector. We have responded by re-branding the organisation to better reflect our strengths and the values that are important to our customers. Our core set of principles will guide future direction of the organisation.”
UIA will introduce its new identity during the year through its ongoing acquisition and retention programme. New photography has been commissioned featuring actual members of UIA’s affinity partners which will be used in mail packs, advertising and on the Web site. Campaigns are also planned for regional and national press later in the year and this will be accompanied by UIA’s first DRTV campaign in the autumn.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.