New identity following brand strategy for Quarriers
Howard Lake | 21 June 2003 | News
Quarriers, one of Scotland’s largest social care organisations, has a new corporate identity following a major brand review.
The brand review was carried out by THINK Consulting Solutions, with design by Burnett Works.
Laurie Gardner, Director of Fundraising at Quarriers, commented: “THINK’s brand review and the development of our new brand strategy has given us a renewed focus. It’s not just about a new identity. We’ve looked hard at our internal and external communications to ensure we can realise our vision and articulate our personality in an increasingly competitive environment.”
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The process was led by Margaret Bennett and Sanchi Heesom at THINK. Sanchi added: “We identified all stakeholders and their needs, examined the brand positioning, and developed core messages to clearly articulate Quarriers’ vision, purpose and values. The new core messages and positioning were put into research and validated with a variety of audiences including decision-makers and policy-influencers, local authority commissioners, service users, donors and the public.”
Following the research and refinement of the core messages, Burnett Works was commissioned to develop a new visual identity for Quarriers. THINK advised throughout the visual identity development process.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.