Mailsort price cuts will bring savings for charities
Howard Lake | 13 May 2003 | News
Royal Mail will this week reduce the price tariffs for its Mailsort products, a move that will save the businesses, including charities, up to £17 million a year.
Royal Mail is to simplify the products and pricing for Mailsort 120 & 700. The changes to the tariffs will mean price decreases for mailings for business customers using Mailsort business products. Mailsort represents 35% of all mail volume which equates to 7 billion of the 20 billion mailed items a year.
All kinds of businesses should benefit. Charities are heavy users of direct mail, sending 291,560,000 of the 3,940,000,000 pieces of direct mail that are sent to consumers every year. So the voluntary sector should benefit considerably.
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It is not just the large charities that will benefit. The changes to the tariffs will benefit mailers of all sizes as entry levels to the service have been dramatically reduced.
Royal Mail will offer free ./guidance to business customers new to the service as well as those transferring from other Mailsort business products such as Mailsort 1400. This will help them to move to a mechanised Mailsort process and modify their mailroom processes in order to reduce the cost of their mailings and increase their mailing efficiency.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.