National Trust uses e-mail marketing for the first time
Howard Lake | 12 December 2002 | News
The National Trust has used e-mail marketing to promote its annual Property Raffle.
The charity sent an HTML e-mail, working with
Charity Technology Trust and using digital messaging agency Frontwire’s e-mail marketing tool Workspace.
The message was sent to 45,000 individuals who had agreed to receive such messages from CTT this month.
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The message involved an invitation from Rosemary Fisher, Raffle Co-ordinator at the National Trust. Recipients were encouraged to enter to try to win the prizes which include £10,000 in cash. 242 online donations have been secured so far according to Frontwire.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.