Emma joins Direct Marketing Association
Howard Lake | 31 October 2002 | News
The Email Marketing Association (Emma) is to merge with the Direct Marketing Association (DMA).
The two organisations have clearly patched up their differences. Emma will now become the DMA Email Marketing Council, a division of the DMA, with a 15-member board.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.