DNA redesigns World Vision's Web site
Howard Lake | 9 October 2002 | News
Digital agency DNA has redesigned World Vision’s Web site to focus on increasing online donations.
DNA has worked with World Vision for four years. The charity asked it to focus on improving the online donation process, so the new site uses much more imagery. It has also moved from a print-out downloadable donation form to an online direct debit facility.
The new Web site has been redesigned, according to New Media Age, to place it “at the centre of the charity’s marketing efforts.”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.