New list from WWF
Howard Lake | 3 July 2002 | News
Occam Direct Marketing has released the updated Wildlife Survey Responders List for wildlife and environment charity WWF.
The list now comprises 11,643 (0-12 month) survey responders.
Individuals on the list are mainly female, ABC1, aged 35 years plus with an interest in the environment, threatened species, and conservation. Typical purchases include peat free garden grow bags, free range eggs, recycled paper, cruelty free cosmetics, energy efficient appliances, unleaded petrol and organically grown fruit and vegetables.
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Base rental costs £75 per 1,000 names, with selections based on age, gender, recency and geography available at £5 per 1,000 each.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.