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Survey reports that Americans prefer to give online

Survey reports that Americans prefer to give online

A new survey finds that 51% of Americans feel it is easier and more effective to donate online than through traditional means.

The survey by Digital Marketing Services also found that nearly half of Americans are more likely in the future to donate, seek volunteer opportunities and advocate causes by using the Internet rather than through traditional means because of the experience they had online following September 11th 2002.

The survey reports that over $120 million was raised online in individual contributions to help emergency organisations dealing with the attacks in New York and Washington. This represented about 15 to 20% of the total amount raised by individual donors.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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