Charities "notoriously conservative" online
Joe Plomin features Internet fundraising in an article in The Independent today. Although he features the successes of Comic Relief, Christian Aid and Charities Aid Foundation, he concludes that “charities denying the Net’s benefits are wasting everyone’s money. They are going to have to grow up.”
Joe Plomin features Internet fundraising in an article in The Independent today. Although he features the successes of Comic Relief, Christian Aid and Charities Aid Foundation, he concludes that “charities denying the Net’s benefits are wasting everyone’s money. They are going to have to grow up.”
The article featured quotes from Joe Saxton, co-author of the recent Virtual Promise report on the sector’s use of the Internet, Sarah Hughes of Charities Aid Foundation, Frances Ellery of Save the Children Fund, Simon Jenkins of fish.co.uk, and UK Fundraising’s Howard Lake.
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The article is subtitled: “Red Nose Day showed the power of the Internet as a channel for charitable fundraising. Joe Plomin charts the hesitant dawn of the digital era in this notoriously conservative sector.”
Read “Charity should begin on the Web” by Joe Plomin at The Independent.