Charity promoted to high net worth investors
Howard Lake | 1 April 2001 | News
The number of companies offering donor-advised funds continues to grow. In the USA Villanova Capital, the asset management arm of Nationwide Financial, has launched a Web-based, “multi-investment option charitable giving program to tap further into its primary market of high-net-worth investors.”
The number of companies offering donor-advised funds continues to grow. In the USA Villanova Capital, the asset management arm of Nationwide Financial, has launched a Web-based, “multi-investment option charitable giving program to tap further into its primary market of high-net-worth investors.”
High net worth investors, like the “mass affluent,” are attracting both financial service companies but also professional philanthropy advisers. This three-sided relationship of financial service company, wealthy individual, and philanthropic adviser has already become a noticeable trend, both in the USA and UK.
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Read Nationwide’s Fund Arm Readies Web-based Charitable Giving by Julie Segal at Fund Action. Find out more about the peer-group pressure involved in some giving by wealthy individuals in Downhill philanthropy: Skiing, competition metaphors for donating by Mark Ritchie at SiliconValley.com.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.