Great Fundraising Organizations, by Alan Clayton. Book cover.

Back the Web Day promotes online giving

Howard Lake

Howard Lake | 15 March 2001 | News

A San Francisco marketing company has declared 3 April “Back the Web Day” in an effort to support the troubled dot com sector. Fortunately they are encouraging people not only to buy online on the day but also to donate to charities online.

A San Francisco marketing company has declared 3 April “Back the Web Day” in an effort to support the troubled dot com sector. Fortunately they are encouraging people not only to buy online on the day but also to donate to charities online.

It’s a shame that the company thinks that the use of the Web itself is a subject worthy of an appeal, but if it encourages more people to try out giving online

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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