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Comic Relief's Web site likely to generate significant income

Comic Relief's Web site likely to generate significant income

Comic Relief’s Web site for this year’s “Say Pants to Poverty” campaign is set to raise record breaking sums online.

Comic Relief’s Web site for this year’s campaign is estimated to have cost £1 million – if the charity had had to pay for the hardware and technical skills. In fact, it was all donated.

Tech companies including Cisco, Oracle, Energis, BT and Compaq have all donated their products and services to create the most advanced online fundraising site to date. The online donation handling facility was created by Cisco with NatWest Streamline Merchant Services, and is designed to handle up to 200 consecutive donations a second.

Read “Charity’s great pantathon” by Imogen O’Rorke at SocietyGuardian.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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