Observer launches Christmas Appeal

Howard Lake | 10 December 2000 | News

This year’s Christmas Appeal by The Observer newspaper is on behalf of overseas aid charity Merlin. Although the two column appeal in today’s paper gives extensive background to Merlin’s work in the Congo, there is no suggestion that you can donate online, and no mention of the new tax-efficient Gift Aid benefits. Indeed, the newspaper’s “how to give” section is potentially misleading in that it appears to suggest donors should send a credit card donation via e-mail. “Alternatively, you can make a credit card donation by calling 020 7378 4845 or by e-mail to

fu*********@me****.uk











.”

Related posts

UK Fundraising

8 November 2004

Whitbread employees donate £0.5 million by payroll giving

16 January 2008

M&S and Oxfam launch clothing recycling campaign to raise funds

UK Fundraising

5 July 2012

The story of Save the Children's No Child Born to Die campaign

UK Fundraising

25 June 2019

Duke & Duchess of Sussex to create own charitable foundation

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.