Fundraising news, ideas and inspiration for professional charity fundraisers

The story of Save the Children's No Child Born to Die campaign

The story of Save the Children's No Child Born to Die campaign

Save the Children has grown its annual restricted capital appeal into a very successful integrated campaign – No Child Born to Die.

At the Institute of Fundraising’s National Convention in July 2012 the team behind this campaign shared how they were able to break even on cold DM, integrate legacy asks and double high-value income as well as add new channels.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

Get free email updates

Keep up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy]

* We do not share your email or personal details.

Before you go…

Let us keep you up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy policy]
" />