The Guide to Major Trusts 2025-26. DSC (Directory of Social Change)

Stand and deliver?

Howard Lake

Howard Lake | 27 November 2000 | News

Is advertising on UK Fundraising effective? For the first time, UK Fundraising has published sample independent response rates from an advertiser. A recent banner ad by a recruitment company achieved an average click-through rate of 5.34% during the week from 20-26 November.

Read the sample response rates on UK Fundraising.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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