Click to give for free for breast cancer
Howard Lake | 26 October 2000 | News
US breast cancer charity the Komen Foundation received donations from two major Web sites which ran click-to-give for free campaigns.
US breast cancer charity the Komen Foundation received donations from two major Web sites which ran click-to-give for free campaigns.
Yahoo!’s health section raised $10,000 for breast cancer charity the Komen Foundation. It donated a dollar for the first 5,000 people to click on the pink ribbon at the health site. Yahoo!’s original maximum donation of $5,000 was doubled following the huge response.
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NFL.com received 1.75 million unique users on its site during NFL’s Breast Cancer Awareness Day on October 24. The NFL donated US$50,000 to the Komen Foundation.
Read UK Fundraising’s coverage of other click-to-give-for-free sites.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.