Five UK charities have each won $50,000 in Microsoft’s #UpgradeYourWorldUK campaign, following a public vote.
Microsoft launched #UpgradeYourWorld in several countries as part of its launch of Windows 10, the new version of its operating system. It invited UK charities and not-for-profit organisations to rally their supporters to demonstrate the scale of their support.
Thousands of votes were received for hundreds of charities, some of whom engaged celebrity supporters to help them boost their vote. The winners of £32,000 and Microsoft tech support are:
• Battersea Dogs and Cats Home, a charity that cares for and rehomes over 8,000 dogs and cats a year.
• Cahonas Scotland, a male cancer awareness charity dedicated to help turn around Scotland’s poor health record.
• Buglife, a charity proactively ensuring that Britain’s natural habitats have a bright future.
• Anti-Bullying Pro, The Diana Award’s Anti-Bullying Campaign involves a number of different projects aimed at reducing bullying in schools.
• Freegle, a recycling initiative that reduces the amount of unwanted possessions ending up in landfills.
Hugh Milward, Director of Corporate Affairs, Microsoft, said:
“We’ve been overwhelmed with the response to the #UpgradeYourWorld campaign here in the UK, and are proud to have launched an initiative that celebrates people and organisations who do great things. It has been really exciting to see how charities and their supporters have got behind this activity, and we’re delighted that Battersea Dogs & Cats Home is one of our winners”.
Microsoft UK offers free and discounted software to eligible organisations.