GroupTrade mimics charity newspaper adverts
Howard Lake | 29 August 2000 | News
B2B portal GroupTrade.com is promoting itself in new media magazines with an amusing ad that explicitly mimics the full-page newspaper ads of charities such as Amnesty and Barnardos. It is headed “an urgent appeal to the Web community” and is headlined “Act now and save thousands.”
B2B portal GroupTrade.com is promoting itself in new media magazines with an amusing ad that explicitly mimics the full-page newspaper ads of charities such as Amnesty and Barnardos. It is headed “an urgent appeal to the Web community” and is headlined “Act now and save thousands.”
“It is not every day we get the chance to use the Internet for something truly worthwhile,” reads the ad with a stark black and white photo as a background, depicting a PC living rough on the streets.
It is somewhat in bad taste, but amusing nonetheless – a non-PC PC ad perhaps, “No PCs were harmed during the creation of this advertisement” reads the small print.
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The strapline for Grouptrade.com, which says it can save businesses up to a third on purchasing costs, is “please make as much as you possibly can.”
The advert appears on the inside back cover of Revolution magazine.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.