Greenpeace campaign snowballs
Howard Lake | 15 August 2000 | News
Greenpeace UK’s arctic campaign online is using humour. They have created an online game in which polar bears try to protect their homes from encroaching BP oil rigs by throwing snowballs at them.
Read UK Fundraising’s report on the campaign.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.