Fundraising news, ideas and inspiration for professional charity fundraisers

Single charity shopping portal

Single charity shopping portal

For an example of a charity that has adopted an extensive affiliate-based approach to its online fundraising, visit the University of Maryland Medical System Foundation in the USA. CEO Ted Hart says of the one-charity shopping mall:” it is a combination of information, on-line contributions and e-commerce opportunities for those who want to support the Medical System.”

Most UK charities have either teamed up with one of the commercial shopping malls or have offered only one or two affiliate/referral programmes via their site, such as selling books via Amazon.co.uk.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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