Doing the rounds
Howard Lake | 26 March 2000 | News
Internet news stories have a habit of being revived and recycled. The Hunger Site, launched in June 1999, is still being discovered by unobservant journalists and packaged as news. Latest to report on the site is Uri Geller in the 9th March issue of ComputerActive magazine (p.83).
Most publicity is good publicity, but as e-mail hoaxes for “dying children” demonstrate there are some clear exceptions to this truism. The endless “novelty” of the Hunger Site suggests that some e-mail “viral marketing” programmes, especially those that are not initiated by the charity, could develop an alarming life of their own.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.