Fundraising news, ideas and inspiration for professional charity fundraisers

Opt-in or opt-out for e-mail marketing?

Opt-in or opt-out for e-mail marketing?

Standards for e-mail marketing might differ from those for traditional paper-based direct marketing, particularly when it comes to opting in or out of mailings. Permission-based marketing is the current favourite.

Read E-mailers disagree on approach by Amanda Beeler at Advertising Age.

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Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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