Dataro - turn your donor data into donor predictions

Opt-in or opt-out for e-mail marketing?

Howard Lake | 20 March 2000 | News

Standards for e-mail marketing might differ from those for traditional paper-based direct marketing, particularly when it comes to opting in or out of mailings. Permission-based marketing is the current favourite.

Read E-mailers disagree on approach by Amanda Beeler at Advertising Age.

Sign up for UK Fundraising’s free opt-in e-mail newsletter.

Advertisement

Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

Loading

Mastodon