Fundraising news, ideas and inspiration for professional charity fundraisers

Rate a beggar online?

Rate a beggar online?

It looks somewhat tasteless, but seems a genuine public-spirited attempt from Need.com and PBS Online to help people begging on the street.

Market Research for Panhandlers lets you see, hear and read the pitches of six real people begging on the streets in the US. You can even vote with your virtual wallet to rate their appeal.

Is there mileage in this being applied to charity fundraisers? Could charities use the Web in this way to research different styles of street collecting?

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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