Sales link to charity donations for Wal-Mart

Howard Lake | 15 February 2000 | News

Wal-Mart Stores Inc, who recently bought UK supermarket chain Asda, have announced that their most successful stores are also the most generous.

They suggest there is a link between the turnover of a store to the amount it donates locally to charity.

If only it were that simple or predictable. Read Wal-Mart Finds Sales, Charity Link by Kristen Everett at the Washington Post.

• Charity tax change (15 February 2000)
  
• Orchestrating online sales (15 February 2000)
  
• US prospect research (16 February 2000)
  

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.