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CAF Charitycard raises £354,324 online

Howard Lake

Howard Lake | 11 February 2000 | News

Charities Aid Foundation’s Charitycard site has raised £354,324 in online tax-efficient donations in 18 months. The figure was revealed today by Sarah Norris, Head of New Media at CAF, on UK Fundraising’s FundUK discussion list.

[CharityCard screenshot]Norris explained CAF’s success with the Charitycard site in response to a question on FundUK about online fundraising. “The story at CAF for online donations is an encouraging one,” began Norris, while indicating that it is very much a question of “relationship building with donors online.”

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CAF has been working for some time on building relationships with these donors online and offline “to ensure that they feel that making a donation is not a dry experience but a rich one.” Norris added: “Online we provide news on site and by email, and offline we use print, direct mail and other methods to convey CharityCard as a simple and organised way of giving.”

FundUK subscribers were treated to a good deal of other practical advice and insight gained from this excellent site. Norris concluded by hinting at upcoming services from CAF that are designed to enhance charities’ use of the Internet to communicate with donors and supporters. “In the very near future we will be launching a service that allows charities in the scheme to use our site(s) to give their donors news and email services (all free, all managed by the charity remotely), so if you want to get started, experiment or learn in a safe environment, CharityCard could be your thing.”

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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