Fundraising news, ideas and inspiration for professional charity fundraisers

The greatest gift of all?

The greatest gift of all?

Instead of giving Christmas gifts just to your friends and loved ones, why not give a gift to people that would really make a difference? At GreatGifts you can buy and send school desks, low-tech equipment and clean water well equipment to schools, hospitals and communities in the developing world.

The idea is not new of course. Heifer International pioneered it online two years ago, as UK Fundraising reported in November 1998.

Nevertheless, the idea of charities encouraging supporters to make a gift to them instead of a Christmas, wedding or birthday gift is still largely untried. The humour and aptness of shopping list offers such as that from Heifer International could be applied to many other charities’ funding needs.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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