Five charities have joined together with the Greeting Card Association (GCA) at London’s Victoria & Albert Museum to launch ‘Every
Charity Christmas Card Counts’, a campaign to highlight how vital charity cards are to fundraising and to boost the number of cards bought this Christmas.
Cancer Research UK, Breast Cancer Campaign, Help the Hospices, The Blue Cross, Diabetes UK, joined Cards for Good Causes, the charity Christmas card shop organisation, to encourage the public to buy charity Christmas cards this year.
“Charity cards are the top fundraising product in the UK – we estimate £50 million is generated for hundreds of good causes by cards every year,” said Jonathan Chambers of the Blue Cross.
The charities presented a giant replica of the first ever commercial Christmas card which Sir Henry Cole invented in 1843. Sir Henry was also founder of the V&A Museum and co-founder of the Penny Post.
Christina Partakides, Breast Cancer Campaign’s Corporate Partnerships Manager, said: “Since 2006, Breast Cancer Campaign has benefited from nearly £60,000 [through] the sale of Hallmark Christmas cards in shops. The charity also sells its own Christmas cards which raised £24,000 in 2007.
“I can’t stress how important it is for the public to keep buying charity Christmas cards this year.”
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