The Guide to Grants for Individuals in Need 24/25 - hold an umbrella over someone's head

Potts at the International Fundraising Workshop

Howard Lake | 25 November 1999 | News

Jason Potts, head of new media at Burnett Associates, writes about his experience at last month’s International Fundraising Workshop in this month’s issue of Professional Fundraising
He was impressed with Greenpeace Argentina’s TV commercial that began with an image of a Web browser containing the charity’s Web address. He was also interested to note that a Canadian charity that surveyed over 1,000 of its online donors found that 60% used the Web site via their TVs rather than PCs. Older donors in particular felt more at ease with a TV than a PC.
 

Loading

Advertisement

Getting Started with TikTok: An Introduction to Fundraising & Supporter Engagement

Loading

Mastodon