Potts at the International Fundraising Workshop
Howard Lake | 25 November 1999 | News
Jason Potts, head of new media at Burnett Associates, writes about his experience at last month’s International Fundraising Workshop in this month’s issue of Professional Fundraising
He was impressed with Greenpeace Argentina’s TV commercial that began with an image of a Web browser containing the charity’s Web address. He was also interested to note that a Canadian charity that surveyed over 1,000 of its online donors found that 60% used the Web site via their TVs rather than PCs. Older donors in particular felt more at ease with a TV than a PC.
Advertisement
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.