Jason Potts, head of new media at Burnett Associates, writes about his experience at last month’s International Fundraising Workshop in this month’s issue of Professional Fundraising
He was impressed with Greenpeace Argentina’s TV commercial that began with an image of a Web browser containing the charity’s Web address. He was also interested to note that a Canadian charity that surveyed over 1,000 of its online donors found that 60% used the Web site via their TVs rather than PCs. Older donors in particular felt more at ease with a TV than a PC.
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