Fundraising news, ideas and inspiration for professional charity fundraisers

Potts at the International Fundraising Workshop

Potts at the International Fundraising Workshop

Jason Potts, head of new media at Burnett Associates, writes about his experience at last month’s International Fundraising Workshop in this month’s issue of Professional Fundraising

He was impressed with Greenpeace Argentina’s TV commercial that began with an image of a Web browser containing the charity’s Web address. He was also interested to note that a Canadian charity that surveyed over 1,000 of its online donors found that 60% used the Web site via their TVs rather than PCs. Older donors in particular felt more at ease with a TV than a PC.

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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