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Cause related marketing book published

Hot on the heels of Brand Spirit: How Cause Related Marketing Builds Brands, by H Pringle and M Thompson, published in May this year, another book has appeared on cause related marketing.

Cause Related Marketing: Who Cares Wins has been written by Sue Adkins, Director of Cause Related Marketing at Business in the Community.

Both books are available for online purchase in the UK Fundraising Bookshop.

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