The Independent newspaper reports that Breakthrough Breast Cancer has rejected a cause related marketing (CRM) deal with food company NestlÃ© for ethical reasons.
Maxine Frith, Social Affairs Correspondent at The Independent, said that the charity turned down the promotional offer “because of ethical concerns over the company’s promotion of formula baby milk in the Third World.”
The donation, which reportedly involved on-pack promotion for the charity, would have been worth about 10% of the charity’s current annual income.
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