Great Fundraising Organizations, by Alan Clayton. Book cover.

Online fundraising competition

Howard Lake

Howard Lake | 21 October 1999 | News

October 1999 sees a significant development in Internet fundraising in the UK. For the first time UK charities are competing with each other to acquire market share for an Internet fundraising activity. Until now their online fundraising activities were still discrete, focusing on engaging people once they had reached their Web sites.

That has now changed. The full-page newspaper adverts for free charity ISPs Care4free and Oxfam’s service with Yahoo! reveal a clear competition for ‘eyeballs’, or individuals’ online attention and loyalty.

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Great Fundraising Organizations, by Alan Clayton. Buy now.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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