Charities just beginning to sell products online should learn from the problems faced by consumer goods retailer Argos. Eagle-eyed shoppers on their online shop noted that they appeared to be selling Sony TVs for £3. Word spread quickly and soon Argos received a number of enquiries and attempted orders.
Clearly a typo, what is the legal position for an online retailer in this position? Are they required to honour the price offered? It is a position that charity traders should address before their site goes live.
View a screenshot of the infamous £3 TV offer at Need to Know.
A similar mistake was made by IBM in January 2000 when it featured its ThinkPad notebook PCs on its Web site for $1 each instead of the usual $1,499 and $1,899.