Why your supporters are wealthier than you expect. Course details.

The cost of e-commerce?

Howard Lake | 21 September 1999 | News

Charities just beginning to sell products online should learn from the problems faced by consumer goods retailer Argos. Eagle-eyed shoppers on their online shop noted that they appeared to be selling Sony TVs for £3. Word spread quickly and soon Argos received a number of enquiries and attempted orders.

Clearly a typo, what is the legal position for an online retailer in this position? Are they required to honour the price offered? It is a position that charity traders should address before their site goes live.

View a screenshot of the infamous £3 TV offer at Need to Know.


Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

A similar mistake was made by IBM in January 2000 when it featured its ThinkPad notebook PCs on its Web site for $1 each instead of the usual $1,499 and $1,899.