Change and Co - conquer the cost-of-giving crisis.

The cost of e-commerce?

Howard Lake | 21 September 1999 | News

Charities just beginning to sell products online should learn from the problems faced by consumer goods retailer Argos. Eagle-eyed shoppers on their online shop noted that they appeared to be selling Sony TVs for £3. Word spread quickly and soon Argos received a number of enquiries and attempted orders.

Clearly a typo, what is the legal position for an online retailer in this position? Are they required to honour the price offered? It is a position that charity traders should address before their site goes live.

View a screenshot of the infamous £3 TV offer at Need to Know.


Gift acceptance and due diligence course by Kerry Rock. Background image (filtered yellow) of one hand on the left with thumb down, and on the right a hand with a thumb up.

A similar mistake was made by IBM in January 2000 when it featured its ThinkPad notebook PCs on its Web site for $1 each instead of the usual $1,499 and $1,899.