The UK Internet market continues to beckon to fundraisers. Twice as many UK Internet users are shopping online compared to a year ago, according to the second annual Which? Online report Are You Being Served? – The Growth of An E-nation?
MORI questioned 2000 people, both Net users and those who don’t use the Net, and found that 40% of users had bought online in the past year. Women now comprise 43% of Internet users, according to report, and 21% of all users are now C2DEs, double the proportion of last year. Twenty per cent of experienced Internet users preferred e-mail to other forms of communication.