DDs get even easier
Howard Lake | 23 November 1998 | News
Direct debit has been a convenient method of regular giving for some years now. It could soon get even easier, according to telemarketing company Pell & Bales. “Paperless direct debit should deliver at least a 20% improvement in your results,” said Karl Holweger, CEO at Pell & Bales. Paperless direct debit is significant because it means that for the first time telemarketers will be able to set up direct debits without having to send off a paper form to the donor so that s/he can fill it in and return it. The ability to set up a “customer-not-present” direct debit also has significant potential for charities using the Internet to fundraise.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.