E-mailing for dollars
Howard Lake | 16 September 1998 | News
Web-based appeals might be attracting your attention, but don’t forget that e-mail is a powerful fundraising tool. Read Marilyn Dickey’s feature E-mailing for dollars in the Chronicle of Philanthropy. It includes details on the successful appeal of Kirk Gardner, who achieved instant fame on the fundraising e-mail lists last year when he announced the success of his e-mail fundraising appeals.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.