UK Fundraising reported last month on Amnesty International UK’s new affinity scheme for Internet access. Amnesty has now dropped the price to £11.66 per month (£140 per year) for unlimited Internet access. It receives £15 for every new subscription plus £1 per month from each subscription fee.
According to Third Sector (1 October 1998, p.6) it hopes to raise £105,000 from subscriptions in the first year. Corporate and affinity marketing manager Rupert Watts aims to sign up 5% of the AIUK membership. This confident approach is based on research that found that AIUK members’ profile matched that of regular Internet users: they tended to be professional, have a high-income, be urban, read broadsheet newspapers, and be young and male.